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Goa Craft Items
The Goa Handicrafts, Rural
and Small Scale Industries Development Corporation Ltd (GHRSSIDC) is set
to promote Goan handicrafts by participating in national and international
road shows, exhibitions, events, fashion shows, and other promotional programmes,
with special thrust on export markets.
The GHRSSIDC will carry
out the task in co-ordination with the department of tourism, department
of art and culture, office of the development commissioner for handicrafts
and other central and state government agencies. The corporation, under
a new state government scheme, will promote handicrafts in key export markets
by sending samples of handicrafts to important export import houses based
in India and abroad to test the market response in new markets.
Advertisements will also
be released in international publications and travel magazines by the corporation.
Efforts will be made by the corporation for extensive publicity of Goan
crafts in India and abroad. The printed matter and brochures will be distributed
at various major events such as International Film Festival of India, NRI
conventions, promotional events undertaken by Goa Tourism Development Corporation
(GTDC), distribution of literature among tourists in GTDC operated tours
and Kadamba Transport Corporation operated inter-state buses.
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The corporation will
make efforts to improve the brand value of Goan handicrafts in international
markets by advertising in leading print and visual media.
In addition to this, the
corporation will organize competitions and will sponsor various cultural
programmes to create publicity and awareness about Goan handicrafts and
artisans to prospective buyers. T-shirts and bags will be printed and short
films and documentaries on Goan handicrafts will be made alongwith CDs,
calendars and diaries with the theme of Goan handicrafts for distribution
to important dignitaries and offices around the world. |
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