"Even my film's website
is futuristic" - Harman Baweja
May 28 2008. AFTER shooting
non-stop through an Australian schedule and then a long schedule of the
film in Delhi, Sanjay Kapoorís Harman Baweja-Genelia Dísouza starrer directed
by Anees Bazmi finally has a name - Itís My Life.
Says Harman: ďThat's the
name Anees has chosen. It may change. But we all like it because its about
this rich subdued boy who's petrified of his girlfriends father Nana Patekar
and stands for hours outside her house gathering the courage to face him.
Itís all about how the boy finally takes charge of his life.Ē
Why the effort?
Why not, I would ask? For
a movie which is set in future, has a sci-fi theme, talks about flying
cars, 200 story buildings, a revamped Mumbai, robots, a love story and
of course red hair (chuckles), you can't have a mushy looking conventional
web site with red rose petals dominating the screen! You can't have a fluorescent/glossy
look and feel to justify a love story which belongs to a different era.
And of course, you can't have captions of 'When Two Hearts Meet etc. etc.
So what was the idea?
Cliché as may it
sound but the fact was that while working on the promotional design for
the film, I was set thinking around how to make the film's web site turn
out to be a cut above the rest! How could I actually have it set in a futuristic
mode? How could I have it designed in a way that the love story theme could
be amalgamated with a setting 40 years from now? Net net, how could it
turn out to be different (in true sense) from anything that surfers would
have seen in a Bollywood film web site.
Cool idea, but how about
I was in talks with Bollywood
Hungama team for promotional tie ups. This is when the suggestion around
designing a site like this came up. I had a vision, they had the skills
and together we sat down on a plan. I was amazed with the way the team
out there started putting the plan on paper and then from paper to actual
We deliberated upon the kind
of stuff we wanted to have on a very frequent basis and in just a matter
of 2 months, we were ready with the final version. Yes, 2 months sounds
a little on the higher side here but then we have to also see that this
wasn't a basic HTML/flash web site for a regular film which could perhaps
be readied in a jiffy. We were talking about something which hadn't been
attempted before, just like the movie, and considering that, I am amazed
that we could still get so much done so soon.
What makes the web
See it to believe it, that's
all I would say for now (smiles)! The moment you enter it, you would realize
it for yourself that you have marched into a different space altogether,
pun intended. And by the way, it is not going to be like 'one single click
and viola, I am in the site'. You would have to have a permutation and
combinations of clicks to enable you to crack a code which would allow
A friend of mine took 2 minutes
to crack it though. He created a record - well, that of being the slowest
cracker ever! And guess what, he is an IT professional! I am sure regular
surfers would be able to do it much faster.
Movie v/s Web site
Web site took 2 months to
make; the film took us 3 years. Doesn't that tell the tale? The point here
is, don't try to judge the enormity of the movie through the web site.
The web site is great but at the end of the day, it is mainly a promotional
vehicle. What you would see on the big screen would certainly be far more
grandeur than what you see on your 14 inch monitor. The clips you see on
the web site are mainly 2D while in movie there are ton leads of 3D graphics.
To put it right, the web site here mainly acts as a teaser to give you
an idea around what bigger to expect!
How about some web site promotion?
Yes, for the first time
in the history of Indian cinema, especially after the advent of web sites
being made for Hindi movies, we have great plans to promote the web site
itself. We have designed 15 second teasers around the web site itself and
these would be out on all prominent web sites. These teasers would indicate
what to expect from the Love Story 2050 web site which we are making LIVE
soon. We are arriving with a bang and once the web site would be up, we
won't be leaving it just till that. We would be continuing to upload newer
stuff on a frequent basis to make it the most happening site of the season!
Incidentally, Harmanís co-star
in Itís My Life is Genera DíSouza, a hot favorite in the south who made
her debut five years ago in Hindi cinema with Tujhe Meri Kasam. She also
pairs with Imraan Khan who makes his debut in Jaane Tu Ya Jaane Na on the
same day as Harman in Love Story 2050.