Goa Hotels cut rates
NEW DELHI: In this season
of fear and economic gloom, here's something to quietly cheer about — your
stay at an upscale resort in Goa or Kerala is
going to cost much less
With terror attacks hitting
the tourism season in India, the hospitality industry is offering hefty
discounts of up to 25% and throwing in attractive sops to boost demand.
Hotel tariffs in Delhi, Mumbai,
Goa, Jaipur and Kerala are likely to nosedive. Federation of Hotel and
Restaurant Association of India (FHRAI) vice-president Rajindera Kumar
said that hotels across the board are likely to see a 20% cut in room rates.
"Most hotels had increased
their fares in October for the peak season. We will be reverting to last
year's room rents," he said.
In Delhi, 5-star tariffs
are being quoted at Rs 8,000 to Rs 18,000, down from the Rs 12,000-24,000
range this time last year. Discounts at mid-range hotels could be heftier,
industry sources said.
Delhi-based The Claridges
Hotels and Resorts group has decided to introduce a ''Global Meltdown Tariff''
to sustain business. The hotel has revised current rates downward by 25%.
"Keeping in mind the interest
of our clients in these tough times, we have decided to offer this special
tariff," Peter Leitgeb, Claridges president and CEO, said.
Manav Thadani of consultancy
firm HVS International adds that high-end leisure destinations will suffer
a decline of 15%-20%. ''Places like Goa, Jaipur and Kerala will suffer
unless they increase their exposure to the domestic market,'' Thadani said.
||Tour operators have pointed
out in dismay at the deluge of cancellations from Mumbai. "Mumbai is a
major point of entry and there have been a very high number of cancellations
since the attacks. It has hit us right in the middle of the peak season,"
a tour operator said. Indian Association of Tour Operators (IATO) president
Vijay Thakur had a similar view. "Cancellations range from 15%-20% post
the attack. The issue of security along with the economic crisis has had
a huge impact," Thakur said.
The travel industry is throwing
in the sops, including a free meal with a three day-two night package or
allowing children free stay.
The industry is also working
on a campaign that would build confidence. "We will be addressing security
concerns at roadshows in China, US and Australia. We want to ensure that
word gets out that India is safe to travel...anything to distract the tourist
from the current situation," Thakur added.