The marketing folks at the mall have decided to emblazon everything from boxer shorts to stuffed animals with red hearts, but that doesn't mean they make great Valentine's Day gifts. The thoughtful present is the one that counts. Take the time to listen to clues for what she or he really wants. This might be a book that they mentioned looks interesting, or if they're a collector, something new for their collectibles shelf.

Most guys would far rather have a pair of tickets to their favorite sports team than a bunch of flowers, and many girls would rather have those tickets than an impersonal heart-shaped box of chocolates. 

Make Jewelry Special One of the most traditional Valentine's gifts can be made special with a little time -- personalize your gift with engraving. Include that secret pet name, or an inside joke that makes you smile. The thought will be romantic and sweet. 

Comfy AND Sexy Lingerie Guys, don't go the stiletto heels and crotchless panties route unless she wears that sort of thing frequently already. Make sure that valentine's lingerie is as much for her as it is for you. I love This DKNY Chemise which is sexy but also a comfortable cotton. For a slightly sexier look, try this red lacy camisole and boy short set. Girls, be daring. Surprise him by picking him up from work in a long coat with nothing but a new teddy on underneath! Now that's lingerie both of you can enjoy.