Gone also is a Cricket World Cup that would comprise only 15 matches over five playing days with no live global television coverage and little money like that first one in England.

Five days? The upcoming 16-team World Cup in the Caribbean will last 48 days with 51 matches broadcast live to an estimated world-wide audience of 1,5 billion.

The World Cup just keeps getting bigger with more teams, more matches, more money and higher revenue.

First-timers Bermuda and Ireland are assured of earning $15 000 (about R106 000) each just for stepping on the pitch. Teams losing each first round match will be rewarded with $5 000 (about R35 000).

The total prize money for the 2007 World Cup is $5-million (about R35-million), having grown five-fold since the 1999 edition in England.

Many have questioned the wisdom of bringing in more teams into the World Cup lest it lowers playing standards. Of the 16 going to the West Indies, six are non-Test playing nations.

But television bosses, who usually have the final say in such matters, can't wait for the day when the field is increased to 32 teams like in the football World Cup.

"Cricket needs to evolve," said Nimbus chairperson Harish Thawani, who paid a whopping $612-million (about R4,3-million) to win the marketing rights for Indian cricket for the next four years.

"Cricket is essentially a 10-country sport with only four-five countries providing revenues worth the mention. But cricket must reduce its excessive dependency on India.

"If the Indian economy slows down, the revenues of the sport will decline. New markets have to be found."

Five of the six global sponsors of the International Cricket Council (ICC) are India-specific because the country's vast cricket-loving population is a sponsors' dream.

The idea of the World Cup was first mooted in England by Ben Brocklehurst, owner of the Cricketer magazine and a former Somerset captain, who suggested a multi-nation tournament be played in 1972.

Brocklehurst wanted the six Test-playing nations then - England, Australia, India, Pakistan, West Indies and New Zealand - to join South Africa and a Rest of World team in a 21-match event in September 1972.

The International Cricket Conference, as the ICC was known then, rejected the idea but it was not long before England were asked to host the first World Cup in 1975.

Prudential Assurance sponsored the first three events before the World Cup shifted outside England when political and sporting rivals India and Pakistan hosted the 1987 edition.

The move came with dramatic changes. Matches were reduced from 60 overs to 50-overs-a-side and the 27 World Cup games were spread over 32 days, almost twice as long as in 1983.

Coloured clothing and white balls were introduced at the 1992 tournament in Australia and New Zealand where South Africa made a comeback to the world scene from their apartheid-induced ban.

South Africa and the other eight Test nations played each other once in the league phase with the top four advancing to the semifinals. The number of matches increased from 27 to 39.

Holland, Kenya and the United Arab Emirates made their World Cup debut in 1999, Bangladesh came in 1999 and Namibia and Scotland joined the action in 2003.

The ICC expects to generate revenue worth $235-million (about R1,6-billion) after the Caribbean odyssey. 

 

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