Megastar Amitabh Bachchan
will be the brand ambassador for Pune truck and multi-utility vehicles
manufacturer, Force Motors' new SUV, Force One.
Amitabh, along with Force
Motors' chairman Abhay Firodia and managing director Prasan Firodia, launched
the Force One, marking its maiden entry into the personal vehicles segment.
Terming it as a 'tailor-made
SUV for the Indian customer', Prasan Firodia said the vehicle is technologically
advanced, with a great road presence, excellent ride and handling and immense
seating space comfort at highly competitive prices - Rs.10.65 lakh, ex-showroom,
Speaking on Amitabh's
choice as the brand ambassador, Abhay Firodia said: 'He is a perfect catalyst
to communicate the brand attributes.'
'The personality he projects
and the values he represents in the minds of Indians perfectly complement
the 'FORCE-ful' personality of our new SUV,' he added.
The new sturdy and sporty
Force One offers new age comfort and convenience features like driver information
system, cruise control, audio control mounted on steering, dual AC vents
for each row, electrically operated OSRVM with side indicators and plush
leather seats with a top speed of 160 kmph.