"We will take action in our own way if BEST fails to act on these ads," he said.

The Maharashtra Navnirman Sena (MNS) has now taken up moral policing and their target is Bollywood star Aishwarya Rai Bachchan. The party 

"The advertisement sends a wrong message to the society and it should be withdrawn immediately," said Avinash Abhyankar, president of the MNS BEST workers' union.

"We have advised the companies, keeping in mind the public sentiments, to take a step in the matter. But, legally, we have no authority to remove the posters," said OP Gupta, general manager, BEST Undertaking. 

Aishwarya, after Amitabh and Jaya Bachchan, has become the third member from the Bachchan family to face the MNS's ire. 

Two years ago, when Raj Thackeray launched his anti-north Indian campaign, he had criticised Amitabh for becoming the ambassador of Uttar Pradesh instead of Maharashtra.