Miss World started as the Festival Bikini Contest, in honour of the recently introduced swim wear of the time, but was called "Miss World" by the media. It was originally planned as a one-off event. Upon learning about the upcoming Miss Universe pageant, Morley decided to make the pageant an annual event.

Opposition to the wearing of bikinis led to their replacement with more modest swim wear after the first contest. In 1959, the BBC started broadcasting the competition. The pageant's popularity grew with the advent of television. During the 1960s and 1970s, Miss World would normally be the highest rated programme of the year on British television, usually pulling in around 30 million viewers.

In the 1980s, the pageant repositioned itself with the slogan Beauty With a Purpose, with added tests of intelligence and personality. However, the competition has been seen as old-fashioned and rather politically incorrect in its native Britain. It was during the 80s that the company was owned by Transworld Communications, albeit for a short time. Despite the global appeal, the show was not broadcast on any major terrestrial British TV network for several years, until Channel 5 aired it in 1998

The Miss World Organization owns and manages the annual Miss World Finals, a competition that has grown into one of the World’s biggest.] Since its launch in 1951, the Miss World Organization has raised more than £250 million for children’s charities. Miss World is franchised in more than 100 countries.] Miss World, Limited is a privately held firm, and thus figures for its earnings, expenses and charitable contributions are not publicly available.

Aside from raising millions of pounds for charities around the globe under the banner of its 'Beauty with a Purpose' program, Miss World is also credited with directly influencing a dramatic increase in tourism in Sanya, China, host of the Miss World finals in 2003, 2004, 2005, 2007, and 2010

In the year preceding the global finals, each delegate must win her national title or a specially designated Miss World national preliminary. Miss World's national preliminaries are conducted by their licence-holders, who hold the franchise to use the "Miss World" name in their country. The annual final is typically a month long event, with several preliminary galas, dinners, balls and activities, culminating in a globally telecast final show in which the field is narrowed to between 15-20 delegates 
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