New Delhi, Sep 1 (IANS) All India Football Federation (AIFF) has roped in Bollywood star Salman Khan as its brand ambassador.
Salman, who was present at the overflowing Ambedkar Stadium here Monday evening to watch India’s Nehru Cup title victory over Syria, has agreed to promote the game free of cost, AIFF president Praful Patel said.

Salman, who was present at the Ambedkar Stadium last night to watch India's Nehru Cup title victory over Syria, has agreed to promote the game, AIFF acting president Praful Patel said.

"Salman is a national icon. He had come to us and said he wants to promote football. So we have made him our brand ambassador. It is not going to incur any cost to us and he had approached to us voluntarily," Patel said.

"We have to see how he can help promote football in the country," he added

Bollywood’s association with sports has grown in recent years. Sanjay Dutt is a brand ambassador of Indian boxing while other tinsel town stars have been competing with one another in either buying or promoting Indian Premier League (IPL) teams.

Salman has also expressed interest in buying an IPL team when the league will expand to 10 teams in 2011.
 

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