Priyanka Chopra Nikon Brand
Ambassador
Nikon India, the 100%
subsidiary of the imaging technology leader Nikon Corporation, has introduced
Priyanka Chopra, the sensational diva of Bollywood, as its brand ambassador.
The company also announced the launch of its latest and exciting COOLPIX
Spring Series 2011. The collection includes 10 new cameras with advanced
features and reputational picture quality, available in 39 brilliant colors.
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As part of the COOLPIX
latest launch, Nikon’s new TV campaign featuring the bollywood sensation
Priyanka Chopra focuses on promoting the Nikon COOLPIX brand by “making
COOLPIX an integral part of ones life to capture every moment” as an overlying
message. Nikon aims to planning to expand its advertisement and promotional
budget as double to Rs 120 crores with Brand Ambassador Priyanka Chopra
as compared to last fiscal year.
Speaking on this occasion,
Hiroshi Takashina, Managing Director, Nikon India, said “In the past two
years, India has been a high-powered growth market for us, by achieving
phenomenal results beyond our expectations. We have already built up strong
position of around 20 percent market share in Compact Camera segment. We
are pleased to announce the introduction of 10 new colorful and high image
quality COOLPIX products in our lineup today. As a leading brand in India,
we are planning to expand the market share to 25% in the coming fiscal
year 2011-12, with the introduction of 10 new cameras. In order for us
to achieve our goal, we are really happy to have the gorgeous diva of bollywood
Priyanka Chopra on board. Nikon is an aspirational brand and so is the
charm and personality of Priyanka who the young India looks up to as an
inspiration.” |
He further added, “Our new
brand ambassador is a dedicated, hard-working professional and a leader
in her discipline having been highly awarded and praised for her contributions
in the acting field. There is a great synergy between Nikon and Priyanka
as both are professional and dynamic; we believe our association will go
long way in days to come”
On becoming the Nikon
Brand Ambassador, Priyanka Chopra said, “Some of my best memories have
been captured on a Nikon. I am very excited to be associated with
a brand that is not only renowned for it’s superior quality but also one
that has helped us capture and retain so many special memories lasting
a lifetime. With it’s pioneering COOLPIX series, Nikon easily brings out
the photographer in every one of us with its affordable, yet exclusive
collection of compact cameras. Get your self a Nikon today and let the
magic take over…After all a picture speaks a thousand words!”
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